Union Holiday 2025

As a reminder, our Fall campaign was all about our favorite coming-of-age films — Sin Nombre, Welcome to the Dollhouse, City of God, Pixote, Touki Bouki, A Bronx Tale, Less Than Zero, This Is England — to name a few. For us, it was about challenging traditions, changing directions, switching lanes, and finding new paths. About being right now, not about being right. About being true to yourself and having knowledge of self. So, we found the Union Theatre and shot outside.

Holiday is a continuance of that narrative — only this time, we’re taking you inside the theatre. Remember back in the day, playing hooky from school, hiding out in the theatre with your friends all afternoon? The good ol’ days. Maybe you discovered a new director you’d never heard of, maybe you were posted up with someone special, or maybe you just knocked out for the day. No judgment here. We hope you enjoy our encore.