RECREATING THINGS THAT HAVE DISAPPEARED
Founded by designer Yoichi Komori, SUNNY SIDE UP grew out of a simple idea: create something new by reimagining what's already out there. After spending time in the U.S. and working at KAPITAL, Komori launched his own label in 2002. Rather than competing with larger brands through new fabric development or production scale, he chose to compete through ideas.
THE IDEA
Using vintage garments as his raw material, Komori deconstructs and rebuilds pieces into entirely new forms. More than 90% of every garment comes from vintage or discarded clothing, with most of the work completed in-house by a six-person team. His approach isn't about making loud patchwork or decorative upcycling; it's about preserving the character, wear, and history of the original garment while refining the silhouette for modern wear.
THE PROCESS
What makes SUNNY SIDE UP special is its instinctive process. There are no technical specification sheets or rigid formulas. Komori develops patterns from experience, memory, and feel—transforming forgotten workwear, military pieces, and vintage garments into products that feel familiar yet entirely new.
THE RE PAINTER PANT
The reconstructed Carhartt-inspired painter pants that Union is carrying are a perfect example: a reinterpretation of classic double-knee workwear built from vintage materials, created not to chase trends, but to bring something back that Komori felt was missing from the market.
SUNNY SIDE UP is available now at Union Los Angeles.