Primer Rebelde De America, founded by Victor Vegas and Liana Waller, is an Indigenous streetwear brand that honors Hatuey, a Taíno chief and America's first rebel. Fusing punk aesthetics with Indigenous history, the brand uses bold graphics and powerful messages like "Indigenous. Not Latino." and "This Land Is My Land" to challenge colonial narratives and empower through fashion. Using vintage garments and screen printing, Primer Rebelde De America creates one-of-a-kind pieces that provoke thought and celebrate Indigenous heritage. More than just a fashion label, it’s a movement that sparks conversation and honors history through style.