Paly Hollywood sits at the crossroads of DIY punk and California cool—born in Hollywood, bred for those who see beauty in the underbelly. Founded by James Franco and Kyle Lindgren, the label translates raw, handwritten graphics, paint splatters, and tattoo-flash motifs into ready-to-wear pieces that are part grunge, part art, all attitude. These small-batch, hand-finished styles tell a story of youthful rebellion and the scars of chasing broken dreams—because Hollywood’s allure is as dark as it is irresistible. Wear it like you own your truth.