NEW PRODUCTS / EXCLUSIVE OFFERS / SALES
Americana is a loaded idea. For many of us, it is impossible to dissociate cuffed jeans, tapered khakis, flannels, and slicked hair with this country’s heritage of racism, erasure, and co-opting of black culture. TRUST THE PROCESS, the first collaborative collection by Thee Teen-Aged! (helmed by Alyasha Owerka-Moore) and Union (led by Chris Gibbs) confronts this legacy head on.
Gibbs and Owerka-Moore initially met in the early 90s thanks to Gibbs’ wife Beth, who, at the time, was working with Owerka-Moore on a new brand called Phat Farm. Recently reconnected, the old friends decided to turn TRUST THE PROCESS into a collection that reclaims visual languages and style choices that were stripped from the black American narrative. Specifically, they aim to reexamine what mainstream culture has long referred to as “rock n roll” (originally, a blues euphemism for sex) or “greaser style,” concepts invented by black youth in the 40s, 50s, and 60s.
As black men who were born in the 70s in the wake of race riots across Watts and Detroit, and who entered the workforce as corporations and culture grappled over the idea of “urban” in the 90s, Gibbs and Owerka-Moore bring their respective journeys full circle with TRUST THE PROCESS.THEE TEEN-AGED! Accessories new-release S/S 2018 THEE TEEN-AGED! x UNION add-to-cart //cdn.shopify.com/s/files/1/0051/0392/products/union_pins_main_002_1024x1024.jpg?v=1518216461 2018-02-09