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L.A. based menswear designer Rhuigi Villasenor started Rhude in 2013. The brand reflects his roots as a kid, moving from the Philippines to hong Kong then all around the states as a teen. This exposure to various cultures was actually the strongest influence when creating a brand. Rhude now combines streetwear with punk and high fashion vibes. Basic t-shirts, Track pants, and hoodies round out the core pieces of each collections. Rhude embodies a modern day-to-day look, while the creative tailoring a bold graphics add to a rebellious image. Youthful energy, U.S. based and culturally relevant the brand acts as a new energy in men's fashion.