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Cool Calm Studios is a social experiment built around irreverence and an ethos rooted in counterculture. We frankly don't take things seriously. Our goal is to create wears that are not only applicable in your everyday life, but speak to something deeper within. Pulling reference points from the dizzying 60's and drug fueled 70's only accentuates our laissez faire attitude. Not to say that our exacting standards don't bleed through our end result, but as our motto says, "Relax, it's just fucking clothes...."