Fear of God, founded by Jerry Lorenzo in 2013, redefines American luxury with a blend of streetwear, high fashion, and sportswear. The brand offers a contemporary take on classic silhouettes, featuring oversized tailoring, muted tones, and premium materials. Rooted in Lorenzo's retail and sports management background, Fear of God’s designs balance aspiration with everyday wearability. Essentials, launched in 2018, brings accessible luxury staples without sacrificing quality, while collaborations with Nike and adidas fuse performance with style. In 2022, Fear of God debuted its first runway show at the Hollywood Bowl, marking a milestone in its journey. At Union, we connect with Fear of God's commitment to authenticity, craftsmanship, and cultural relevance—pieces that resonate with those who value innovation and a deeper connection to modern fashion.