It's Always exciting for us to launch a new brand at Union. This week we are especially excited to be releasing the latest collection from local Los Angeles brand Noon Goons. The AW17 collection offers a range of goods from your basic graphic Tees to this beautiful burnt orange corduroy zip jacket. This is only the third season from Noon Goons and it's obvious Kurt Narmore and his team really know what their doing. The brand oozes with authenticity. Inspired by the cultures that makes up LA, the brand balances vintage 80's punk vibes with the quality of contemporary high fashion in the most genuine way. One would find it almost impossible to channel all of LA's various cultures into one brand. I think because Narmore's roots are in what he stands for, his designs come as almost second nature. It was only right that I met Kurt up in Malibu to preview the collection. Not only is Narmore an avid surfer but growing up as an artist and skater in Los Angeles allowed him to create from such a genuine point of view. Check out some of Kurt's favorite pieces from the AW17 collection and be sure to stop by the shop for the release tomorrow at 11AM. The full collection will be available in store and online Thursday July, 6th. "WEST COAST PUNK!" Peace, Union.