Introducing a new line of men's watches that are designed in Los Angeles but made in Switzerland. We like to think of it as an option outside of the Sub Mariner. March LA.B watches are made in the same factories and crafted by the same hands that make the worlds top watches. We love this brand because it offers a new look and a new option. The company is a small independent outfit which fits our store perfectly! The highlight watch that they have launched the brand with is an official collaboration with Carroll Shelby, the designer of the famed muscle car. "Shelby Limited Edition" F/W '10 Campaign Trailer from MARCH LA.B on Vimeo.